The underlying theme of Outlook - Shaping Water is to highlight new perspectives on the relationship between humans, water and space.

The bathroom is increasingly becoming a place where people become conscious of the way they handle water as an element. Architecture, interior design and product design have all already started following this trend; moreover, it calls for holistic approaches which grasp the space, the bathroom experience and physical awareness as a single unit, an approach that eliminates the dividing lines between residential space and the bathroom.

The competitionīs thematic areas are derived from this insight.
© 2004 Messe Frankfurt GmbH | Impressum